Alfajor Gaucho
A concept project: selling a handmade product with visual storytelling alone.
- Client
- Concept project (no real client)
- Role
- Design and development
- Stack
- Next.js, Tailwind CSS, Framer Motion
- Year
- 2025
Alfajor Gaucho is a concept project we built to explore how to sell a 100% handmade product (no prior brand, no studio photography, no campaign budget) using only visual storytelling and landing page structure.
The challenge we set ourselves
An alfajor is not different because of what it does. It is different because of the story and texture it promises. The goal was to build a landing page that makes you feel the product (flavor, variety and origin) before you read a single word.
Narrative structure
A hero with the core promise, followed by flavor, variety and origin sections, each with its own visual composition instead of repeating the same text-and-image block.
Visual design
Close-up product photography, warm typography and a palette that nods to the handmade without falling into the rustic cliché.
Development
Built in Next.js with Framer Motion scroll animations so each section enters at its own pace, without sacrificing loading speed.
Why it is in the portfolio
It is not a real client: it proves we can solve a product landing page with zero starting material. If your brand has real photos and a real story, the result is even better.