SADONA
A complete online perfume store, from brand to first order.
- Client
- SADONA (VISTO's own brand)
- Role
- Brand, development and SEO
- Stack
- Next.js, Tailwind CSS, Mercado Pago, Google Merchant Center, Google Business Profile
- Year
- 2026
SADONA is an online perfume and personal care store in Argentina, and it is our own brand. The project started from zero: no identity, no online catalog, no presence on Google. VISTO handled all three layers (identity, platform and visibility) so the store could open, sell and show up in category searches from day one.
The problem
Selling perfume and personal care online in Argentina means competing in a market crowded with big brands and big ad budgets. Without a clear identity or search presence, competing was impossible. It needed a real catalog (not a single-product landing page), a reliable checkout with local payment methods and a solid SEO base from launch.
Brand
A pink and white palette, editorial typography and a short, memorable name. The identity had to feel premium without losing the approachable tone a personal care store needs.
Platform and catalog
A Next.js site with more than 80 brands and dozens of categories: skincare, hair, makeup, intimate care and more. Offers, featured items and new arrivals, cart and checkout with Mercado Pago, bank transfer and cash, plus free shipping above a set amount.
SEO and discoverability
Metadata and structured data on every product and category, a dynamic sitemap, Google Merchant Center to appear in Google Shopping, and Google Business Profile to capture local searches and show up on Maps.
Where it stands today
SADONA is live and operating: full catalog, working checkout, WhatsApp support and presence on Google Shopping and Maps. It has already served more than 500 customers. Organic content on Instagram and TikTok is underway to add social traffic to the SEO base already built.